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QS#1

1. . X's founder, Gourmohan Dutta, belonged to the rich merchant class of Calcutta. X had a humble beginning in his house in 1929. To establish the brand identity, the logo was carefully developed. For all Indians and especially the merchant class, the Elephant God – or Ganesha – has an enormous significance. The elephant signifies steadiness and success. Keeping these in mind, Dutta chose the elephant. Identify X.


2.This company was established in 1847 by J. C. Jacobsen, a philanthropist and avid art collector. Its original logos include the swastika and an elephant. Use of the former ceased in the 1930s because of being associated with German political parties. The world famous present logo was introduced by Thorvald Bindesbøll in the year 1904. The crown on the logo stands for the company's association with the Royal Danish Court. At that time, the company spent 500 kroner on designing this logo and the investment quite evidently proved to be worthful. Name the company.


3.Beginning August 2005, X began selling products under its own private label, "Pinzon"; the initial trademark applications suggested the company intended to focus on textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a larger and more diverse list of goods, and to register a new design consisting of the "word PINZON in stylized letters with a notched letter O whose space appears at the "one o'clock" position." The list of products registered for coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. On September 2008, X filed to have the name registered. Identify this parent company X.




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